THE CAMOBELLA STORY

Camobella founder and designer, Reynolds Tatum, developed this signature Camobella print while studying fashion design at SCAD. In her painting class, she was asked to use a master artist’s work of art as inspiration for an assignment. Since she had developed a love for Impressionism while studying abroad in Italy, she chose a painting from Monet’s Water Lilies series.
Reynolds intended for the painting to be hung in her niece’s nursery as a gift, yet the painting never felt quite right. Instead she continued to work with it, integrating it into a computer program for a CAD project and then later had it printed on silk for a draping class. It was then, her future husband offhandedly told her it looked like camo. She was insulted at the time since it was a work of art, but an idea began to take shape. Now years later, Reynolds has turned her painting into the art of camouflage.
She hopes you feel like the beautiful work of art God intended for you to be when you wear Camobella

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ABOUT THE DESIGNER

Reynolds Tatum was born and raised in Auburn, AL. She graduated from Auburn University in journalism and business. After college she moved to Tampa, FL, to work for a magazine. She later moved to Atlanta to follow her passion for fashion.
She worked in many facets of the fashion industry, including working for a well-known personal shopper, stylist and closet auditor. She was also a visual merchandiser for an upscale retail store, and then became the showroom manager for an up-and-coming designer after studying fashion design at SCAD. When she and her husband married, they moved around the country for several years before settling down in Auburn to raise their kids in the place they always considered home. Now that her two boys are in school, she is pursuing her vision for Camobella.